![]() Both areas draw attention to the red character. The use of gray characters is still considered “negative space,” like the blank white space on the left side of the image. This way, the negative space is natural and interesting, all without boring the viewer with a plain white or color block background. When editing the photo, opt to keep the color of the main subject (or even up its intensity) while making the negative space (the environment around said subject) black and white, or some other kind of neutral tone. Pick a subject in your photo frame that you want to highlight-it could be a person, an object, even a shadow. Black and white versus a color contrast is an easy, eye-catching way to do this. In photography, we can also use this negative space technique to clearly shift the observer’s focus to a main subject in the positive space. The use of shadow creates a negative space, where the most important visual elements are in the brighter left side of the image. It can include any color, texture, image, or even pattern, as long as it works to highlight positive space.įor example, a designer can use shapes in negative space to frame positive space text, subjects, or symbols they want the viewer to read and remember. Negative space-or white space-doesn’t have to be white. Something important to remember regarding negative space is a common misconception that negative space has to be hollow, plain, or colorless. ![]() Creating easier legibility and readability.Allowing the eye to comfortably scan a design.Improving the flow of a piece of content.Easing the bonds between object elements.The advantages of applying negative space in all forms of design include: Cramming as much visual information as possible into a piece at once (particularly with graphics) may seem like a good idea, but (unless chosen for stylistic reasons) how is your viewer to know where to look first? Negative space acts as an airy buffer between elements, preventing distraction and overload. License this image via createvil.įurthermore, negative space helps prevent the viewer from being overwhelmed by a design. This results in memorable centerpieces, logos, illustrations, and even information. By interlocking various negative shapes and texts, a designer can carve out beautiful eye-catching positive space visuals. License this image via fran_kie.ĭesigners can create and shape positive space using negative space. It allows us to harness symbolism and choose the lasting impression our art or design will have on its viewing audience. Negative space is an important tool for defining the outline of an object, create proportion, and strike equanimity between multiple shapes, textures, texts, and colors. License this image via fran_kie.Įssentially, negative space allows us as designers to control our viewers’ visual concentration and direct them to the important information we want them to absorb first. After all, there can be no contrasting vividness or dynamic focal point without surrounding neutrality to draw the eye there in the first place. License this image via fran_kie.Īnd, that’s what makes negative space so important-it makes the positive space more visible. Positive space in a design is the main subject or areas of interest we want to direct our observer’s attention to-the items or people that are the focus of the composition. License this image via ded pixto.īefore we talk about what negative space brings to the table, let’s quickly touch on its inverse: positive space. ![]() Negative space includes the space not only around your focus object(s) but also the layout between and inside them-it essentially acts as a breathing space for the viewer’s eyes. In design and photography, negative space (often referred to as “empty space” or “ white space“) encompasses the use of “blank” space and has the power to either elevate or undermine a composition. What Is Negative Space in Graphic Design and Photography However, negative space is one of the most crucial aspects of design: When we embrace the use of space in a design or a photography piece, it allows us to seamlessly create visual hierarchy.īy creating gaps, we ensure a viewer can digest the information in the way we want to present it. Learn why negative space works in design and photography, and pick up a few tips for using it in your own creative content.Īs humans and as artists, we often think of empty space as something we need to avoid-we constantly feel the need to fill in the blanks and emptiness as if it’s something displeasing.
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